Without missing a step, Bradshaw continued his broadcasting career, covering events as diverse as the Daytona 500 and Alaska's Iditarod dog sled race in addition to providing gridiron analysis for "The NFL Today" and "Fox NFL Sunday."
An amiable presence in films as well as television, Bradshaw has appeared in three movies with Burt Reynolds: Hooper (1978), Smoky and the Bandit II (1980) and The Cannonball Run (1981). Bradshaw's later pictures include Robots (2005) and Failure to Launch (2006).