A nature photographer (Matt McCoy) is convinced he glimpsed Bigfoot in the woods, sparking mass hysteria and launching a competition between two opposing forces to find the fabled being. In one corner is a rich and misguided entrepreneur who's put a bounty on Bigfoot's head; in the other is a team of anthropologists who think research is a noble reason to hunt down Bigfoot. Only a little boy who befriends the creature has pure intentions.